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The Leadership Initiative

A New Awareness and Research Initiative to Help Restaurant Chains Boost Their Sales and Profits

The mission of The Leadership Initiative is to expand awareness about what leadership is and how it boost restaurant results, conduct new research to prove that raising manager leadership effectiveness increases sales and profits, and explore additional ways to develop leaders that will raise the consistency of unit performance chain wide.

Don Shapiro founded this Initiative to help raise the importance of leadership in the restaurant industry and help chains discover how boosting leadership effectiveness can increase measurable results. To learn all about the Initiative, please visit the Initiative’s website:

The Leadership Initiative

Available at Amazon

Leadership book: The Character-Based Leader

People trust your character, not your title. Character-Based Leaders lead from who they are rather than their position or power. Don Shapiro is a co-author and editor of this book from the non-profit Lead Change Group.

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