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Lead with Trust and Boost Your Results

A Speech on how to develop a leadership character your people will trust

Don Shapiro takes managers and executives on a fun journey into the current thinking and research about what makes a great leader and what type of leaders produce better results. He inspires people to become better leaders and shows them how to develop a leadership character people will trust.

Leadership is all about trust.Are you a cattle herder or a cat herder?

Learn the surprising truth about your employees and your approach toward leadership. If you want to get your people to enthusiastically join you in pursuing your goals, you have to earn their trust every day. Trust is the currency of effective leadership.


The latest research and thinking about the type of leaders that produce better results

There has been a large number of research studies about leadership. Some focused on specific restaurant chains while others covered multiple industries. Some focused at the manager level while others at CEOs. Don Shapiro conducted his own study of multi-unit franchisees.

Certain types of leaders consistently produce better results. Their units generate significantly higher sales, customer satisfaction, profits and employee retention. Being this type of leader does not require special gifts or talents. Any manager or executive can become a trusted leader

See your leadership role as separate from your role as a manager

Instead of being a manager who leads, you now become a leader who manages.

I am a leader

I will be the best leader possible

I will develop my leadership character to build trust

 What is trust and why is it so important?

Why is trust the currency of leadership

The relationship of trust to engagement, commitment, retention and productivity

Test of trust: the ways employees gauge whether to trust or not

The seven questions that help define a leadership character that can build trust

  1. Do you care enough about your people that you want them to win at work, at home and in life?
  2. Do you do what you say you will do, act with integrity and reflect the highest principles?
  3. Do you feel a sense of accomplishment when your people receive recognition and awards?
  4. Do you encourage people to become leaders themselves and support them when they spread their leadership wings?
  5. When someone falls short, are you bothered by having to point this out, or do you look forward to an opportunity to help them develop and grow from this experience?
  6. Do you help your people discover a purpose that goes beyond their paycheck?
  7. Why are you in a position or place that calls for you to lead? Is it about the joy of seeing people grow and succeed, or is it about seeing your name in lights?

The seven building blocks of a Character-Based Leader

• Principles and value that guide you to do the right thing

• Instill an inspiring purpose in their work, job or task

• Truly care about what’s best for the people you lead

Respect for everyone you deal with

• Humility about yourself and your role as a leader

• Integrity and authenticity to honor your promises and live your words

• Service to those you lead to help them excel – a deep desire to help people grow and be the best they can be

Return to the overview of this speech

When you lead from a character that builds trust, you can get your people to enthusiastically join you in the pursuit of your goals.

Please email Don to explore how this program can help your people become better leaders.


Elevating the Importance of Leadership through Speeches, Development and Research

Don Shapiro is now pursuing a vision to help all executives and managers elevate the importance of leadership and building trust. Join him in helping to make leadership a top priority in all types of organizations including businesses, non-profits, educational institutions, governments and community groups.

Leadership in action

Leadership in action

Speaking: He gives speeches and workshops on The Character-Based-Leader to help people achieve their full leadership potential and make leadership a top priority.

Executive Efforts and “52 Week a Year Leadership Development”: He helps executives discover why leadership effectiveness is the root cause behind customer satisfaction, employee retention, sales and profits so they make leadership a higher priority. Along with that, he advocates committing to continuous improvement in leadership through a “52 week a year leadership development effort” for those organizations that want to really boost their results.

Research: Finally, he is looking for companies to engage in research studies that can connect leadership character and effectiveness with employee retention, customer satisfaction, sales and profits. While many studies have been done that show some correlations, there is much more that needs to be done to finally show a clear casual link between leadership and results.  This will also help companies develop new ways of measuring management performance that connect directly to leadership effectiveness.

Please email Don to schedule a phone chat about ways to boost and research leadership effectiveness.

Posted in Leadership, Speaking

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Available at Amazon

Leadership book: The Character-Based Leader

People trust your character, not your title. Character-Based Leaders lead from who they are rather than their position or power. Don Shapiro is a co-author and editor of this book from the non-profit Lead Change Group.